Fundamental SEO Advice for E-Commerce Websites
Posted by Emma Tomlinson | Filed under SEO
If you are in the process of taking your business online, you will find the information on this page very helpful. Then again, it does not mean that this article is not useful enough, especially if you have been selling on the Internet for many years.
Now, whether you have established your e-commerce site for some time already or you are still planning to let a professional create one for you, the insights and tips on this page are essential. If you are the former, it will help you increase traffic and (hopefully) more customers. And, if you are the latter, it can provide you with a great start.
With that said, let us begin!
Why should you opt for e-commerce?
The answer is that plenty of buyers go online. According to a 2010 survey, 40% of Europeans and 51% of Americans shop on the Internet.
But why are these people turning e-stores? It makes their lives easier for the following reasons:
- Convenient shopping
- Broad range of goods and brands with great prices
- Access to several unattainable merchandise
- Transactions are possible 24/7
Looking into these details, the best thing that you can do is to –
Set up shop on the Web now!
Of course, do not just develop a site and fill it with images of your products or a list of your services. Neither should you clutter it with multiple combinations of fonts and colors as well as flashing graphics. If you do, it would only result to negative first impression from potential customers, making them turn to better-looking websites with promising offers.
To keep your prospects from straying away, you will need…
Basic (Very Important) Search Engine Optimization Strategies.
Create keyword-rich links
These should be present in your product descriptions and primary navigation bar. This way, your customers can easily check out other webpages. Additionally, you can rank for relevant key phrases or words.
Add breadcrumb trails
They generally display the users’ path towards their present content location; hence, serving as navigation help. Given its purpose, ensure you have these on every inner page of your website to help potential buyers find their way back to the homepage easily.
Come up with SEO-friendly URLs
Their structure should consist of relevant keywords separated by hyphens, so it will be for search engines to index your site.
Make product categories
You have to place these at the side bar to provide the users a quick look into your offers. Again, you have to fill the list with appropriate terms for good ranking.
Take advantage of Google Analytics
Through this tool, you can follow and study your prospects’ browsing patterns by looking into their most visited webpages as well as the browsers and key phrases used to search for your site.
Include image alt tags
These are like short descriptions, which consist of relevant keywords. Using them allows Google or Bing to index your e-store’s photos easily.
Write webpage descriptions
Appearing on search engine result pages (SERPs), these serve as snippets to your website’s content. Hence, you have to make them consistent to the pages’ topic.
Assign heading tags
Like the latter, these are also essential in optimizing content. The more fitting the titles or headings are, the easier it will be for search engines and the readers to identify the webpage’s topic.
As you can see, the main idea of all these strategies is to offer your prospects and customers a convenient and wonderful user experience. At the same time, you make it easy for Google (and other search engines) to find your site.