Streaming services such as Netflix or Spotify arouse a need for new media. This service has an influence on our usage behavior. As an avid music lover, you want to hear the latest songs on radio and television around the clock. The supporters of the trendy TV series want to be up to date. And who wants to see the blockbusters from Hollywood right after their appearance by staying in the cozy living room?
A streaming service makes possible what was unthinkable until a few years ago. Music, series and movies can be legally downloaded from the internet. As a user, you no longer have to worry about being held accountable. Even music may be obtained legally via a streaming service online. But the constant availability of music and film changes our consumer behavior. So while it’s interesting to know what a good streaming service does, it’s even more important to know how this service affects our media consumption behavior and how we change it.
Spotify For Music Lovers, Netflix For Movie Freaks
Streaming services like Spotify and Netflix are legal. Spotify appeals to music lovers. You can listen to music from international music companies such as Warner, Sony and Emi and download it from the Internet using an app. Spotify offers several packages so that every user can customize their consumption. The free version makes it possible to listen to several hours of music from the internet every month. Other variants are chargeable, but there are no interruptions through advertising. Anyone who wants to download music from the Internet to their own devices can do so at very low costs.
Netflix is designed for TV and movie fans. You can watch unlimited series and movies with a low flat rate. Netflix is suitable for notebooks, tablets, smartphones and computers. Here you also stay in touch with friends or strangers with a similar taste. Thus, both streaming services offer the opportunity to listen to unlimited music or watch movies for free or for a small fee. You are always up to date and can communicate with friends and acquaintances. The constant availability of services has already changed our consumer behavior today. This development should continue in the future.
New Media Create Unknown Needs
The unlimited consumption of music and films has created a need that was previously unknown. You can check the review of the movie apps for free on Android and iOS before making a decision. A few years ago, you had to wait until a new record came on the market. Later, the release date of a CD had to be awaited. A film could only be seen in the cinema when it was played in the next big city. Those who lived in the countryside had to drive to the city or wait months before the village cinema opened a new film. The consumption of music and film was thus much slower. As a listener or spectator, there was still time to look forward to a new release. But the constant availability of music and films via the medium of the Internet has created a need that was previously unknown.
Today you want to be constantly up to date. You want to have access to the latest music at all times. Movies are watched when the tight schedule allows you to. Thus, the Internet has created a need for consumption that has hardly existed so far. Streaming services are an excellent example of a service that you did not need and did not miss until just a few years ago.
More Freedom In Consumer Behavior
Listening to and downloading the latest music online at any time creates unknown freedom. You no longer need to be home at the broadcast time of a radio program to press the record button. This gives you a previously unused freedom. You are independent in your decision as to when you want to listen to and record music. This independence is even more pronounced when watching new films. If you had to wait until the latest series from the country of production came to your television. This transitional period will no longer be necessary thanks to the new streaming services. You have the opportunity to watch a new television series at the time of the first broadcast. With availability on the Internet, new productions are available for download immediately after their release. They are always up to date and can have a say in every conversation. By the way, a download from the Internet saves you the cumbersome storage on music CDs and on DVDs in film and television productions. This will give you more space in your living room.
The Internet As A Favorable Source Of Supply
One noteworthy advantage of the new streaming services is the cost. Buying a music cassette or CD is expensive. On every cassette, record or CD you will find pieces of music that you do not like that much. Still, you have to pay for all the songs. Something far more meaningful and cheaper is to only get songs from the internet that you really like. You can enjoy the latest productions, without paying for unnecessary songs. A streaming service from the Internet is therefore a very cost effective way to get new and popular songs.
Streaming Services As Social Networks
The Spotify platform makes it possible to build a social network online. So you can quickly find strangers who have a similar taste in music. You can team up with friends and acquaintances and share their music or get to know each other. You get to learn more about the preferences of people from your circle of friends and colleagues. This creates a new bond with people. Maybe this results in a joint visit to the cinema or a concert. The potential of streaming services as social networks has not been fully exploited to this day. Therefore, there are still countless unknown opportunities to expand your circle of friends and acquaintances.
New Media Create New Habits
The future belongs to the digital media. This also applies to online services such as Spotifiy and Netflix. Of course, every online service is only as good as the opportunities it offers. For consumers, streaming services bring more freedom in their consumption behavior. You can listen to music, watch movies and download songs at any time and on any device with internet access.