I have seen many bloggers on internet saying that my blog has now got thousands of hits per day and my blog’s monthly hits are more than 100K so that they put some impression on other bloggers. But when i put there blog address in Alexa it shows totally different story. With just 500K to 700K Alexa rank and Google Page Rank of 0 or 1. So this is the common thing that newbie bloggers don’t even know that’s why today i will try to clear that what is the difference between Hits, Page Impressions and Unique visits.
Difference Between Hits Page Impressions Visits and Unique Visits
For those who don’t know much about Alexa let me tell you that Alexa computes results based on people who visits your blog or website. There is a big difference in Hits and real visitors so if your blog has thousands of daily hits than its not mean that your blog is very popular. You have to be very clear when you deal with these IT related terms.

So what are Hits?

Your WordPress blog or website server will count a hit when ever some thing is happen regarding your blogs files. For example any type of files you have on your website like images, buttons, audio, video, HTML, PHP, documents, Zip etc when ever these files will be accessed your webhost server will count a Hit for each and every individual element. Lets suppose your website main page has 30 different elements and 1 visitors will visits your website than your webhost server will count 30 Hits not 1 Hit. Although only 1 visitor visits your blog but server counts 30 Hits. Also if same visitor refreshes his or her browser than server will also count 30 more Hits means total of 60 Hits for only one visitor. So that next time you heard some one saying that his or her blog is getting thousands of Hits per day than told them politely that you don’t need to be happy as these are just Hits not real visits.

What are Page impressions?

Now come to the second part of the game and that is page impressions. When ever some one visits your blog and your blogs loads into his or her browser its count as 1 page impression. Page impression are counted by servers when ever same page either by visiting the same page again or by pressing the refresh button of your browser. Also if you navigate via your browsers Next or Previous buttons its also counted as page Impression.

So Page impressions are good way to judge the popularity of any website but it still not reflect that how many visitors come to your blog. Some websites have low bounce rate means that when ever some one visits that blog then spend more time on that blog and visits more pages. Its means that this blog has low visitors but they are staying at website for longer time. On the other hand if a blog has high bounce rate its means that this blog is getting lots of unique visitors but they are not spending much time on this blog and hence not getting more Page impressions.

What are Visits?

When ever some one visits your website its counted as 1 visits to your blog. But if he or she loads the same page again and again and spends lots of time on your blog by visiting lots of other pages than this is still count as 1 Visit to your blog. So if your blog is getting 100 visitors per day its mean that 100 real human beings are visiting your blog daily. Now there is another thing to consider in this and that is unique visitors. If any visitor visits your blog 10 times in one day than its mean 10 visits to your blog which is again not reflects the real traffic of any blog. So the only thing that will clearly tells the real traffic of any blog is by Unique Visitors.

What are Unique Visitors?

The real definition of Unique Visitor is that if some body visits your blog again and again within 24 hours its counts as only 1 Unique visit to your blog. This works by identifying by the visitors unique IP address and some times with cookies present in your web browser. If that same person visits your blog on next day than its count as his or her second visit to your blog. So today we have learn that the real measure to judge the popularity of any website or blog is via Unique visitor.