If you are starting a business then you need to follow some marketing and branding strategies if you want to be successful. This process starts from the naming of the company itself. When you are naming and branding your business, don’t forget that you will need an online presence and SEO will help you with that. You have to keep that in mind when setting branding strategies. SEO strategies don’t require too much expense. All you have to do is to maintain a plan.
Let me tell you about some basic steps to follow.
- Select a unique company name
- Use social networking sites
- Proper use of keyword
- Digital footprint
- Stay connected
Select a unique company name.
When starting a business, don’t forget that you have competition. The competition is not only against same kind of businesses but also with businesses that have a name similar to yours. This is why having a unique name is must for you. If you want a common name then you have to make sure that you use proper superlatives with the name. Search the selected name online to see how many same kind of name already exist. You have to be as unique as possible.
Also read: How to Choose the Right SEO Firm
Use social networking sites.
Branding your name online with a website is important but not enough. You need to use all the social networks available. The Facebook, Twitter and YouTube are some websites where you can reach millions of people within seconds. The main thing about these websites is that you can target specific kind of people if they are your expected clients. Always remember to use the same name, as your business, in these social sites to make your presence stronger.
Proper use of keyword.
Many people think that using keywords in the company name is a smart idea. However, you will be stuck forever with that keyword and it will limit your options in future. The keywords are mostly technical terms and it will categorize your company which is never good for expanding your business later. That is why you must always use the keyword in your tagline. It can be changed in future which is a flexible option for you.
The digital footprint, or online presence in simple terms, is the most important aspect of online branding and SEO is the best set of tools for that. You have to start with designing a website which is attractive and user friendly. Make that search engine friendly by using on page SEO techniques. Once the website is finished, launch it and use off page SEO techniques to make it favorite to all the search engines. SEO article writing, link building, forum posting and blogging are the most effective techniques.
Once you are set with your online presence, you will be getting connected more and more every day. The important part of it is to be connected to your clients and associates. Revising your SEO strategies from time to time is very important to hold on to the top spot of the search engine result pages for a long time.