Since Google’s Panda and Penguin algorithm updates in 2012, many businesses have struggled to get their websites and blogs to rank highly in Google’s search results. Search engine optimization isn’t as easy as it used to be, and black and gray hat SEO tactics are out of the question now. If you’re trying to get your web properties back at the top of Google’s search results, you may be wondering what SEO tactics and tricks still work.

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Here are three SEO strategies you can still count on:

1. Using relevant keywords in your content

Search engine optimizing your blog posts and website content with keywords still works. In fact, Google even encourages the use of keywords to help them index your content. What Google doesn’t encourage, however, is aggressive keyword stuffing. The way to make keywords work for you is to use them responsibly and in moderation. So, make sure you spend some extra time finding keywords that are truly relevant to your content, and make sure you use keywords in your content in a way that makes sense.

2. Sharing infographics

Sharing infographics that link back to your site with bloggers and webmasters is a great way to increase your domain authority. However, it’s essential that you share well-researched, highly informative info-graphics. Additionally, it’s critical that you share infographics with relevant sites. You shouldn’t, for instance, create an infographic about government employment and try to get it posted on a blog that’s primarily about parenting. A link you get from a poorly made info-graphic posted on an irrelevant site won’t get you anywhere.

3. Guest posting

Writing content for bloggers and webmasters that includes a link to your website is still an effective tactic. However, it’s incredibly important to keep in mind that Google has cracked down on aggressive guest posting. Google frowns upon guest posts that don’t provide any insightful information to web users. Additionally, guest posts should be written about topics that are relevant to your business niche, and they should be posted on sites that are also relevant to your business niche. If your company provides graphic design services to businesses, for instance, it would be in your best interest to write guest posts about graphic design for graphic design-related sites and blogs.

Using keywords thoughtfully and tastefully as well as earning links by offering info-graphics and guest posts to webmasters and bloggers will get you far. Just stay honest, and avoid black hat SEO shortcuts at all costs.